Mosterd

Alles is al eens gezegd en gedacht - of 't scheelt niet veel. Ik denk en spreek vaak over communicatie, strategie, gedragsverandering, campagnes, organisatie-ontwikkeling. Hieronder vind je waar ik de mosterd gehaald  heb...

Verandering - maatschappelijk en individueel
Switch. How to change things when change is hard, Chip and Dan Heath
Made to stick: why some ideas survive and others day, Chip and Dan Heath (zie ook www.heathbrothers.com)
Nudge: Improving decisions about health, wealth and happiness, Thaler & Sunstein

Influence. The psychology of persuasion. R. Cialdini

Influencer. The power to change anything, Patterson & Grenny

Change of heart, What psychology can teach us about social change, Nick Cooney. 

Robin Hood Marketing, Katya Andreesen. Zie ook haar www.nonprofitmarketingblog.com

Communicatie

How to win friends and influence people, Dale Carnegie

Non violent communication, Marshall Rosenberg

Organisatie-ontwikkeling

Drive: the surprising truth about what motivates us, Daniel Pink
First, break all the rules, Marcus Buckingham

Productiviteit
Getting things done, David Allen
The Power of Less, Leo Babauta
Making ideas happen, Scott Belsky

Bewustzijn
The power of now, Eckart Tolle
A new earth, Eckhart Tolle